Did you know it takes 5 to 7 impressions to remember a brand? That’s why developing a strong brand voice is so important.
A brand voice is the personality and tone of a company. It’s how people talk about your company, products, services, and culture.
It helps your audience understand who you are and what you stand for. When done well, it can be memorable and inviting and help build trust with prospects.
If you are wondering how to develop a brand voice and tone, this short and simple guide is for you.
Define Your Audience
It’s important to know who your target audience is before you develop your brand voice.
You need to understand what they want from your company and what they’re looking for when they interact with your brand. This will help you create content that resonates with them.
If you’re not sure who your audience is, start by defining your target customer. Is it a person? A company?
Once you have this information, you can identify the demographics and psychographics of your ideal buyer.
Write Down Your Values
What are the core values that make up your business? What do you want people to feel when they interact with your brand?
This can be as simple as “we’re honest,” or more complex as “we’re empowering people through our products.”
If you’re not sure what your values are, think about what you want to stand for and why it’s important. You can also ask your team for input.
The goal is to define the purpose of your business, so write these down or make them visible so everyone knows how they’re supposed to act.
Create Colloquialisms
Once you’ve defined your values, it’s time to create colloquialisms that reflect those values.
Think about how people talk in real life and incorporate those phrases into your marketing materials. For example, if one of your core values is honesty, then phrases like “no strings attached” or “straightforward pricing” would fit well into the rest of your marketing material.
Use these phrases consistently, especially in your marketing materials. The goal is for the colloquialisms to stick with people and become a part of their everyday vocabulary.
Create a Mission Statement
A mission statement is a simple sentence that explains what your company does, who it does it for, and why you do it. It’s an important part of any branding plan and should be clear, concise, and easy to understand.
A good mission statement will help you focus your efforts and communicate to others what your company is all about. It should be concise, so try not to write more than a sentence or two.
If you are having trouble with this, consider hiring a creative marketing agency.
Developing a Brand Voice and Tone That Gets You Noticed
Bringing a human brand voice and tone to your company’s writing will take some effort.
But it’s well worth the reward. Your audience will form a stronger connection with your brand if they feel they are talking to another person and not just a company.
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