These days LinkedIn has become a massive hub for business and service holders alike. This social media platform harbors the interest of people looking forward to connecting and networking with their potential clients, as well as other people in their industry. If you want to attract new people to this platform and build an engaged audience, you will need to post great content here consistently.
It can be quite difficult to come up with unique, new, and organic content ideas on a regular basis. The information you need to post three to four times a day is probably right in front of you if you’re just starting out with your Page or are a one-person content powerhouse team. You might find them on your company website, blog, third-party publications, and more. Also, different posts have different objectives.
Being personable is essential for LinkedIn success, as well as for going viral. Instead of using LinkedIn as a place for broetry, you should use it as a place for discussions, debates, and real dialogues. It’s the finest method to demonstrate that you’re not just there to make a sale.
Here are nine LinkedIn content suggestions that helps to build a good network and avoid pushy sales tactics in favor of developing real connections with your target market:
Use Opinion Posts for Stirring the Pot
You should know that opinion posts work great on LinkedIn. People using this platform are usually professionals who have the desire to learn about the opinions of other thought leaders. Since LinkedIn users are interested in taking part in discussions, they will like it if you can come up with a unique and interesting opinion. Stirring the pot, or in other words, sharing your unpopular perspective or opinion that hasn’t been heard by others before, will stand out on LinkedIn among thousands of other posts. It will cause a lot more engagement than other boring posts. This is one of the best methods for outsourced marketing for small businesses.
Controversial Videos
A great way to get viral on LinkedIn is by posting controversial videos. Those videos will have something that your industry is already aware of but have a different twist to them. Controversial videos work well, as the algorithm of LinkedIn wants the users to watch the videos posted on the platform. As those videos will make people spend more time on the platform, it will lead to high engagement rates and will help you build a potentially stronger connection with your audience.
Emotionally Told Personal Stories
60% of the content that are created by different brands on LinkedIn doesn’t have any importance to consumers. They don’t have any meaning in the lives of the usual audience, and they just scroll past the posts as if the posts never existed. However, there are content that can easily grab the attention of the audience, as they are stories with emotional hooks.
If you can post a story that have emotional value, it will unlock empathy in the brains of your audience. Your audience will be able to relate to you if you post stories that have a personal touch as your content and won’t just scroll past the posts.
Epic Failures
Like many success stories, people also love to watch failures. It is basic human nature to be amused by seeing other people fail. If you share those failure stories as LinkedIn posts, it will help you build a great rapport with your audience and show other people that business doesn’t always mean having a highlight reel. Even if you don’t have a failure story yourself to tell, you can share mistakes made by other people to create great content, as it will help people learn a lot.
Opening Floors for Discussions
Many people use Linkedin as a part of their strategy of social selling, but most users of this platform want to connect, engage, and discuss various topics with other professionals in the industry. You need to keep that in mind while posting content on LinkedIn. You can build engagement greatly to open floors for discussions on various topics. You can try starting with a provocative or bold question and ask your audience to engage by commenting on the post by sharing their opinions.
Here the target is to initiate a healthy debate so that everyone can provide input about their two cents on a particular matter. If people even just comment normally on your post instead of taking part in a debate, it will see your post get a high reach and take place at the top of the newsfeed for your audience. You should know that LinkedIn’s algorithm puts a higher value on the posts that have a ton of comments instead of the ones that have a lot of likes.
Promoting Free Stuff
People love free stuff in general. We feel a positive charge in our brain when we get offered unexpected and free gifts. It will make your audience more likely to engage with the content you post and might claim one of those offers if they feel they will be benefited from that.
For this, you need to think about the type of person you would like to reach on LinkedIn through your content so that you can understand what type of stuff you would like if you were in their place. This can vary from industry to industry, but some of the examples are-
- A free strategy call
- Whitepapers
- A free website audit
- An SEO checklist
- Podcast episodes
- Free templates
Making B2B Features More Personal for Your Audience
LinkedIn is a tool for amplifying, promoting, and discussing your content. Content that is most shared promotes a great discussion. Usually, people on LinkedIn don’t care much about your brand, product, or other exciting features. They just care about what impact your content will have on their life. Sometimes, it’s inevitable that your content will be focused on your product. You can still apply a human approach to them, by incorporating personal stories into them.
Final Words
When you are going to post your content on LinkedIn, consider what your connections are truly interested in engaging with. That will help you create well-planned content that presents original viewpoints, amuses readers, or enlists them in discussions. You can go for one of the abovementioned ideas while creating content for your LinkedIn account so that you can have the engagement you desire for. Also, you can have a successful LinkedIn marketing campaign if you get to properly manage a great engagement from your audience.
